People don’t change their marketing strategy every other day. In fact, they identify a good one that’s giving them promised results, start relying on it and then make it a routine so that they get comfortable with it. While that is undoubtedly a good approach, however, doing some soul searching when it comes to local marketing strategies never does any harm.
So, if you have some time for thinking about new ideas and your marketing strategy, do ponder upon the following noteworthy strategies which can breathe new life in your marketing campaigns:
1. Try co-op advertising pie – Co-op advertising is used by national brands for getting more exposure on local level. It also, in turn, helps local businesses to leverage their power to support their reputation. However, apart from these, there are various other tangible benefits as well for small business owners. Co-op advertising was historically used for traditional advertising in TVs, radios and newspapers and the focus is shifting to digital advertising. So, it clearly has a huge untapped potential.
2. Recycle all the info that you’ve got – Our innovative culture empowers us to look ahead and encourages us to find the latest ideas related to technology. So, if you want to beat the crowd while gaining competitive advantage, all you need to do is identify successful search and marketing strategies with which you’ve worked in your past. This will help you to identify your most successful measures that you took in the past and will eventually help you to come up with new ideas.
3. Make better use of unstructured data – Everyday billions of gigabytes of data is created and that’s exactly why this age is known as the big data age. This huge amount of data is driving the advanced digital practices of targeted marketing and predictive analysis. While only 10% of this total amount of data is structured, the rest is unstructured and does not even reside in quantifiable numbers. Such data, can however, act as a rich source of information and can prove to be more valuable than data residing in fixed range categorical numbers.
4. Make better use of unused content – Content marketing is undoubtedly the most top-rated trend for digital marketing in 2015. That’s because content is enticing and engaging and can easily support other useful marketing strategies like SMM and SEO. Unsurprisingly, businesses today spend huge amounts of money for getting the right kind of content; however, a large amount of that content is often wasted. Content often gets wasted because it turns out to be no longer usable, however, with only a little amount of work that useless content can be made useful.
Marketing strategies have evolved surprisingly over the time. Although, people don’t really like to experiment with marketing strategies because they fear of losing the lead that they’ve got so far, however, rarely do they realise that some tried and tested techniques can provide them extremely good returns. So, don’t just shut yourself from all those new strategies and instead try the ones that you think are best for you.