Facebook’s revenue heavily depends upon its advertisers. So, helping them out by bringing their ads in front of its user base is definitely a mammoth task especially when Facebook is present in so many countries and has a user base of millions. However, often the ads that we see on our Facebook page are quite absurd and have no relation whatsoever with our preferences. Hence, for this reason Facebook is finally introducing a new tool so as to make the ads posted by the advertisers much more relevant to the users.
The social networking giant will be offering its marketers an access to this purportedly new testing technique so as to help them gather info about those ads that have a high success ratio. These new tools will also help the advertisers to track the various ads created by them during the campaign to see which is the most successful. According to Facebook, these tests are basically an expansion of their January launched program Conversion Lift and are developed to ensure reliable results are received.
What’s important is that these tools aren’t just relevant for the advertisers, but they will be beneficial for Facebook as well since it will the social networking site an inch closer to its users by providing them the most relevant search results. With these new tools in action, Facebook hopes that advertisers will be finally able to get information about the ads that succeed or fail which will eventually refrain them from making a bad decision.