What if you would come to know that the FSSAI License number on Ramdev’s Patanjali Atta Noodles is false? And that FSSAI has not issued any form of license to the home product of Yoga Guru’s very own Patanjali!
On Wednesday, the Central food safety regulator FSSAI has confirmed that Patanjali, an FMCG venture promoted by yoga guru Baba Ramdev, has been faking the licensing number of its latest instant-food product Atta Noodles. As reported by the Indian Express, the FSSAI chairperson Ashish Bahuguna has claimed that Patanjali Avuryed has the approvals for all the other products under the brand name, barding the freshly launched instant noodles. Bahuguna also added that by for now, only 10 companies have the license for instant noodles, and it is certain that Patanjali is not the part of the league.
What Patanjali has to say!
Strongly denying the charge, Patanjali has confirmed that the company has taken the license for Pasta from the central category of FSSAI. As noodles fall into the category of Pasta, the food license is valid and renamed under the Pasta category. Patanjali also noted the FSSAI’s declaration of not regulating the product approvals, followed by the Supreme Court’s order in May 2013. As per the FSSAI advisory regulation of 2013, the wide spectrum of novel foods, functional foods, supplements, genetically modified foods, and special dietary extracts should apply for licensing.
It is notable that in the start of this week, Patanjali has launched the 70-gram packets of ‘Atta Noodles’ at a price of Rs. 15 each. Meanwhile, Nestlé’s Maggi Noodles has also made a comeback in the market after the five-month long ban imposed by FSSAI.